Privacy Policy
Rebornmaternity operates this store and website, including all information, content, features, tools, products, and services related to provide you, the customer, with a personalized shopping experience (the “Services”). Rebornmaternity uses Shopify technology, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or when you communicate with us otherwise. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail concerning the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
“Personal information” means information that identifies or can reasonably be associated with you or another person. Personal information does not include information collected anonymously or that has been anonymized so that it cannot identify or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card numbers, debit card and financial account information, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment details.
- Account information including your username, password, security questions, preferences, and settings.
- Transaction information including items you view, add to cart, wish list or purchase, return, exchange, or cancel, and your previous transactions.
- Communications with us including information you include in communications with us, e.g., when you submit a customer service inquiry.
- Device information including information about your device, browser or network connection, IP address, and other unique identifiers.
- Usage information including how and when you interact or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies;
- Through our service providers including when we contract them to enable certain technology and when they collect or process your personal information on our behalf;
- Through our partners or third parties.
How We Use Your Personal Information
Depending on how you interact with us or the Services you use, we may use personal information for the following purposes:
- Providing, Personalizing, and Improving the Services. We use your personal information to provide the Services, including to execute our contract with you, process payments, process orders, remember preferences and items of interest, send account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, organize shipping, facilitate any returns and exchanges, enable posting of reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, advertising, and promotions by email, text message, or mail, and to show you online ads for products or services on the Services or other websites, including based on items you have previously purchased or added to cart and other activities on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and purchase experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activities, protect public safety, and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. It is highly recommended not to share your username, password, or other access details with others.
- Communications With You. We use your personal information to provide customer service, respond to your communications, provide effective services, and maintain a business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil subpoenas, potential or actual litigation, or other legal disputes, and enforce or investigate possible violations of our terms or policies.
How We Disclose Personal Information
- In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:
- With Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing and advertising services. For example, we use Shopify to provide personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their privacy notices. Depending on your residence, you may have the right to instruct us not to share your information for the purpose of targeted advertising based on your online activity across different merchants and websites. You may exercise your opt-out rights here.
- When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or when you use social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction, such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes your personal information related to your access and use of the Services to provide and optimize the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries different from your residence, to provide and optimize the Services. Furthermore, to help protect, expand, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any of your rights, visit the Shopify Consumer Privacy Policy. Depending on your residence, you may exercise certain rights regarding your personal information here: Shopify Privacy Rights Portal.
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliates or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to our or third parties’ use. Our inclusion of such links does not imply endorsement of such platforms or their owners or operators except to the extent disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request deletion. As of the Effective Date of this Privacy Policy, we have no actual knowledge of sharing or selling personal information of individuals under 16 as defined by applicable law.
Security and Retention of Your Information
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send us may not be secure during transmission. We recommend not using insecure channels to communicate confidential or sensitive information.
The period during which we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce other contracts and applicable policies.
Your Rights and Choices
Depending on your residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may refuse your request to the extent permitted by law:
- Right of Access/Knowledge: You may have the right to request access to your personal information we hold.
- Right of Deletion: You may have the right to request deletion of your personal information we hold.
- Right of Rectification: You may have the right to request correction of your personal information we hold.
- Right of Portability: You may have the right to receive a copy of your personal information we hold and request transfer of that information to third parties, in certain circumstances and with exceptions.
- Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on your residence, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws. You may exercise your opt-out rights here. Please note that if you visit our website with the Global
